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Archive for ‘Über uns’ Category

Mar
11

ITB 2010: Escapio @ PhoCus Wright bloggers summit

by Gesa Noormann March 11, 2010, 5:20 pm

Have you seen the United breaks guitars video on YouTube yet? Country singer Danny Cole’s tale of how his handmade guitars were destroyed in transit with United Airlines has already attracted 8,098,560 clicks. United Airlines took 48 hours to react to the posting – simply too late in the age of social media. This was one point all the panelists could agree on: with such crises, reaction times must be very, very fast.

Uwe FrersUwe Frers, Samuel Daams, Robert Cole, Claude Benard

On the podium of the second PhoCusWright@ITB Bloggers Summit entitled “Brand Management, Fighting Fires and Finding Fans through Social Media” was Uwe Frers, founder and Managing Director of Escapio, alongside other significant names in the tourist industry including Claude Benard from Hotelitour, Robert Cole from RockCheetah and Samuel Daams from Travellerspoint.

Nowadays there is no doubting the huge significance of social media. Escapio has its own fan page on Facebook and a Twitter account, both of which allow us fantastic opportunities to interact with our customers. One blog article where we asked our readers for their tips for the most romantic spots in Paris attracted 128 comments – plenty of them secrets to even the travel obsessed Escapio team. Even negative comments are valuable for us to let us react quickly and resolve the situation, whereas previously we were perhaps unaware of many complaints.

Social media have undoubtedly contributed to the success of Escapio – 2010 began with above average growth and reservations in March were 90% up on the same period in Escapio’s best previous year. Thanks to all our readers and customers who help us keep on growing – stay in touch!


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Mar
11

ITB 2010: PhoCus Wright Bloggers Summit

by Gesa Noormann , 3:12 pm

The PhoCus Wright Bloggers Summit at the ITB 2010 kicked off as usual today with the “town hall” discussion, this year moderated by Philip Wolf, President and CEO of PhoCus Wright. Numerous notable travel industry bloggers are here, including “Happy Hotelier” Guido van den Elshout, Lammertal patriot Rainhard Lanner and Arndt Aschenbeck, who oversees the specialist tourist magazine fvw’s eBlog. In contrast with last year, the question isn’t whether people are using short messaging site Twitter at all, but rather whether Twitter, Facebook or LinkedIn provide the effective way to communicate with clients and/or business partners. At the forefront of topical themes are Apps which will soon be found in cars and Ethernet from set top boxes.

Bruce Rosard, Rainer EdlingerKevin May

According to PhocusWright’s Bruce Rosard and other participants in the “Interactive meeting and idea sharing,” social media is overtaking blogging so significantly that next year’s Bloggers Summit will likely be renamed the “Social Media Summit”. RSS feeds and Twitter news feeds through Tweetdeck are favoured amongst travel industry professionals over portals like Bloglines Blogs. Bloggers in Asia, however, seem to be more respected than classic journalists; in Singapore there are awards for different blog categories. The absolute celebrity in the Summit auditorium is Kevin May, founder and chief editor of tourism news portal tnooz which almost every participant admitted to regularly reading. (see also our Interview with Kevin May)

PhocusWright deserve a huge compliment for the great organisation, excellent moderating (thanks to Philip Wolf, Bruce Rosard and Kevin May), thought provoking themes and suitably inspiring feedback from the participants. The Americans are also a big step ahead of us regarding technical interaction. Even in the age of web 2.0 and smart phones, the ITB congresses are still receiving audience feedback via text message, whilst PhocusWright is of course using Twitter. The new ITB App may save you lugging around a heavy catalogue, but compared to the PhocusWright App, it remains more of a trade fair guide than an interactive tool.


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Mar
04

ITB 2010: Escapio at PhoCus Wright Bloggers Summit

by Gesa Noormann March 4, 2010, 1:30 pm

On March 11th, 2010, leading international travel bloggers will blog, tweet and share techniques and more at the PhoCusWright Bloggers Summit during ITB Berlin 2010 . Escapio will be part of it, and not only because ITB with our office based in Berlin-Kreuzberg is practically a home match for us (for those not living in Berlin Escapio naturally has suitable Berlin Hotels). A lot of well known faces will be taking part this year, like Guido van den Elshout of Happy Hotelier (one of the first and most engaging hotel bloggers) or Jens Oellrich of Tourismuszukunft. Escapio will report directly from the summit, here in the blog as well as on Twitter.

After the exclusive Bloggers Summit Town Hall with Philip Wolf, president and CEO of PhoCusWright, two insightful workshops about key trends in travel and the role of bloggers in the online travel economy will be moderated by Kevin May, editor of the international news portal for travel industry tnooz – talking travel tech (please read our Interview with Kevin May). The workshops will be guided by a panel of leading bloggers from around the world, like the already mentioned Guido van den Elshout or travel tech coach Detlef Mayer, director of Heritage Consult International.

Uwe Frers, founder and managing director of  Escapio will talk of his experience with Facebook and other social media during the second workshop “Brand Management, Fighting Fires and Finding Fans Through Social Media”. So those of you who will visit ITB can personally meet the brain behind Escapio- the workshops are open to all ITB attendees. Please find the full program  here. We are looking forward to sharing ideas on Bloggers Summit at ITB 2010!


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Dec
23

Job Offer: Senior Online Marketing Manager, Berlin (m/f) AND Programmers / Software Engineers / Web Developers / Application Developers PHP, Berlin (m/f)

by Justyna Piepiorka December 23, 2009, 12:23 pm

In order to boost our international growth strategy, we are looking for a

Senior Online Marketing Manager, Berlin (m/f)

to begin as soon as possible.

About Us

Escapio.com is the leading booking portal for demanding, individual travelers, with a handpicked selection of unique hotels in the categories boutique, luxury and design. On our trilingual portal we offer 3,900 hotels in 31 different countries. Together with our sister company TripsByTips, we are a team of 20 people. Escapio.com is maintained by Escapio Ltd. in Berlin. Our partners are Burda Digital Ventures as well as w media ventures from Canada.

Your job

  • You are responsible for all marketing measures (SEO, SEM, SMM, Affiliate, E-Mail, CRM)
  • Development and implementation of a stringent and efficient online marketing strategy
  • Analysis, A/B testing, efficiency control and constant optimisation of all measures to increase awareness level and conversion rate
  • Supervision of two junior staff members
  • Supervision of external freelancers, consultants and agencies
  • Interfacing with product management
  • Supervision of the content production
  • Media purchases
  • Establishing cooperations suitable for target groups
  • Our requirements

  • At least four years of experience in online marketing, preferably in the travel branch (OTA, hotel chains etc.)
  • KPI-oriented way of working as well as a good knowledge of relevant analysis tools
  • Verifiable achievements in SEO, SEM, Affiliate Marketing and cooperations
  • Know how in creating content for SEO
  • Excellent networking skills in the online marketing scene
  • Wide experience in the Social Media field, particularly with blogs and Facebook
  • Good knowledge of PR mechanisms
  • Understanding of niche marketing for specific target groups
  • Experience in brand development and management
  • Please send your application by e-mail to: personal(at)escapio.com

    ____________________________________________________________________________

    Our sister company TripsByTips urgently needs to enhance its software engineering team. We are therefore looking for two

    Programmers / Software Engineers / Web Developers / Application Developers PHP, Berlin (m/f)

    to begin as soon as possible.

    About TripsByTips

    Tripsbytips Ltd. in Berlin runs the online travel guide “TripsByTips”. The main focus of our work is the development of user-oriented solutions in the field of Social Media for tourism. For example, we run the biggest German-speaking Facebook-application in the tourism field (35,000 entries), we work with Facebook-Connect, we network with widgets, we integrate with offers from tourism partners, we share our content with the world via Twitter and RSS – in short: we aim to constantly maintain a high level of innovation speed in the IT field. Together with our sister company Escapio, we are a team of 20 people. Our partners are Burda Digital Ventures as well as w media ventures from Canada.

    Your job

    You will be developing sophisticated software applications. You will be working in a team of eight web developers, you will nevertheless deal with your workload individually. You will learn from the experiences of the other developers and will also contribute your own experiences. Compared to working in other teams, the position offers you a high degree of individual responsibility.

    Requirements

  • You are enthusiastic and passionate about IT.
  • You have at least three years of experience in professional projects.
  • You have very good knowledge of PHP5 / OOP, the use of SQL databases as well as object-oriented programming. Experience with CAKE and Jquery is a plus.
  • You are verifiably experienced in developing sophisticated web-based applications.
  • Tableless valid XHTML, CSS and JavaScript/Ajax are part of your daily routine.
  • You enjoy working independently and assuming individual responsibility, you are efficient and have high quality standards.
  • Please send your application by e-mail to: bewerbung(at)tripsbytips.com


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    Apr
    15

    by Gesa Noormann April 15, 2009, 5:13 pm

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    Apr
    09

    Hard-boiled races, Creme Egg faces and the best British Easter weekend hotels

    by Holly Maguire April 9, 2009, 2:50 pm

    Just like Christmas, many of us tend to forget that Easter is essentially a Christian holiday. I know plenty of people who use this holiday for their annual church visit, but for many its become increasingly just a great excuse for family get-togethers and bizarre egg-related activities over the extended weekend.

    Whereas here in Germany rampantly reproducing foil-wrapped rabbits invade the supermarket shelves, it is chocolate eggs of all shapes, sizes and cocoa content which roll around the shopping aisles waiting for children to get their greedy hands into them.

    Gooey Creme EggPainted eggs

    The classic eggy treat is the Cadbury’s Crème Egg, a true-to-egg-sized chocolate surprise filled with a sickly sweet white/yolk coloured filling. These are only available between Christmas and Easter – a dangerous temptation for any chocaholics who’ve decided to bravely forgo their addiction for Lent. (And a quick tip for all you Dairy Milk lovers – Cadburys World chocolate factory is open all year round and close enough to quaint historic cities like Bath to warrant a cheeky day trip…!)

    Children salivate in anticipation of the annual egg hunt – the elusive Easter bunny inevitably having visited to tuck eggs in all nooks and crannies of the budding spring garden on Easter Sunday – tucked in amongst the blooming daffodils, hidden inside bird feeding boxes or, predictably, nestled in the straw under the roosting chickens.

    In Scotland, painting hard boiled eggs with bright patterns or silly faces in preparation for walking up a hill (or rather grassy slope) and rolling (or throwing) them in a race down, fills children and adults alike with glee. Edinburgh is a pretty hilly city with plenty of egg rolling spots – and egg throwing spots if you count the Castle, perched on a craggy hill and looming over the city. Stay at The Glasshouse Hotel, shop on Princes Street and enjoy the buzzing atmosphere. Or, make a real long weekend of it and travel across the English border past Gretna Green and stay in the stunning Lake District at Linthwaite House Hotel.

    Edinburgh – perfect for egg rollingLinthwaite House Hotel

    We’ve got loads of fabulous design, spa and traditional hotels all over the UK – and now is the perfect time to visit – the weak pound means you’ll be able to cram your suitcase full with enough egg shaped treats to last you until next Easter!!!


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    Apr
    07

    Easter in Spain: Bizarre Processions and Flamenco

    by Gesa Noormann April 7, 2009, 5:16 pm

    Here comes the second edition of Easter traditions in our team. Today is the part of Manuel, our IT-specialist and blogmaster from hot Andalucia. He will give us an insight view of what will be happening in Spain these days. Manuel. being born in the province of Cadiz, loves the coast around his hometown. His favourite beach is  in Conil de la Frontera, and so his his hotel recommendation for you is the Calas Conil.

    Manuel from AndaluciaLas Calas Conil

    About the typical stuff going on, I guess you know: “Semana Santa” is when they take this “holy dolls” out of the church and carry them around. Then there’s these typical people dressed as “nazarenos” (the ones dressed like the KKK) that go by the saint/jesus/virgin holding big candles.

    There are processions that play some kind of theater, or scene from the bible. Like for example, the romans taking Jesus to the mountain carring the cross, and meters away, the virgin Mary chasing them. Or some angels anouncing something to the apostols. In my hometown (and some others) there are processions that go on all night long. These processions are normally followed by old traditional people and/or drunk youngs. It’s pretty funny.

    Another curiosity, in some towns, like Sevilla, the kids collect wax from the candles to form big balls. As every “cofradía” (which is a religious organization who runs the procession) have a different color, the balls are colorful (purple, red, white, blue…).

    Also there are people who sing traditional flamenco songs, called “saetas”, which are prayers to the lord/virgin/saints. They are normally old people, and they are sang from the windows. This works as follows:

    the procession is going through a street, and somebody starts singing from a window. The procession stop, and everybody looks at him/her and say “Olé!” when he’s finished. Then they carry on.

    There are all kinds of bizarre processions, in which nazarenos are wearing chains, or “silent” ones, when nobody is allowed to speak.  And last, but not least, as a tip for people traveling to Spain on

    Easter: Be careful when you drive your car/motorcycle/bike!! Every street of the city is covered with a thin layer of wax making everything really slipery.


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    Apr
    06

    Burda Digital Ventures invests in Escapio and TripsByTips

    by Gesa Noormann April 6, 2009, 8:13 am

    For a magical autumn week in September 2005, Mr Escapio, aka Uwe Frers, and his first employee Christina Fischer travelled across Tuscany in a little Fiat visiting hotels. The appointments with hoteliers started over breakfast at 7am and the last of the day were often scheduled as late as 8pm. 11 days and over 1800 km later, more than 70 hotels had been inspected. The hard work had paid off – the result was a select list of hotels in Tuscany and, just like today, only the very best were picked out to feature on the Escapio website.

    Escapio has grown considerably since then with Christina now leading a team of 12 permanent employees and a number of freelancers. Alongside 177 hotels in Tuscany, over 3000 handpicked hotels in 30 countries are now featured on the website. This is all about to step up a gear, thanks to Uwe having attracted investment from Burda Digital Ventures, an affiliate business of Hurbert Burda Media, and the Canadian company w media ventures. The investors are offering a “significant stake“ whose exact sum remains undisclosed. In any case, it will be enough to defy the crisis and secure the right deals for the future.

    We are thrilled the investors believe in our concept of offering exclusive, selected hotels to demanding travellers, and will be contributing to maintaining our high standards even through more difficult times. Our scouts are always on the hunt for the most outstanding hotels to be made available for booking over Escapio.

    At the same time as investing in Escapio, Burda and w media ventures have increased their stake in the travel community TripsByTips, founded by Uwe three years ago. This fresh investment in our sister company will allow for an integrated business structure for both enterprises. There is now nothing more standing in the way of a close cooperation between the two comanies. The ultimate aim of the project is to provide the best travel recommendations combined with exclusive insiders’ tips for outstanding hotels – two concepts that simply fit perfctly together.


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    Mar
    31

    by Gesa Noormann March 31, 2009, 2:18 pm

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    Mar
    14

    Escapio meets WorldHotels at the ITB 2009

    by Gesa Noormann March 14, 2009, 1:18 pm

     

    Escapio meets WORLDHOTELSKudamm 101

    The hotel group WORLDHOTELS recently became an Escapio partner, and as we don`t consider email and Blackberry chat to be “personal contact”, Gesa and Saniye (Area Manager for Escapio hoteliers) got together with Phillipp Hahn at the ITB. Philipp’s position is Key Account Manager for E-Commerce and during the meeting he showed us he was up for making the wildest of creative ideas take shape – as well of course as ensuring we enjoyed the most delicious petit fours.

    AngleterreBuddha-Bar Hotel

    Thanks to this cooperation we have extended our portfolio of selected hotels significantly to offer our clients even more choice in cities like Prague and Copenhagen. An outstandingly beautiful hotel basking in history is the Hotel d’ Angleterre, a five star luxury property located on the historic square Kongens Nytorv in the heart of Copenhagen. Likewise, the superstylish Buddha-Bar Hotel Prague is perfect for anyone who needs that postmodern fusion of trendy and classic.


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